eCommerce,Web Design

Medi Athletic Wear : Clothing and Fashion Brand Startup eCommerce Site

Medi Athletic Wear : Clothing and Fashion Brand Startup eCommerce Site

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Project Overview

Medi Athletic Wear is a clothing and fashion brand startup dedicated to providing supportive, comfortable fitness apparel specifically designed for women with curves. Their mission is to empower women to feel confident and comfortable while conquering any workout, ensuring that they have the perfect fit and the necessary support.

Xacent Global was entrusted with the development of the eCommerce platform, where Medi Athletic Wear could offer their unique line of athletic wear to customers. Built on WordPress with custom PHP, HTML, and CSS, the site combines flexibility, functionality, and a clean design to reflect the brand’s values of empowerment and inclusivity.

In addition to development, we provided digital consulting services, helping the brand with their online strategy and eCommerce best practices.

Development Highlights

  • Custom E-Commerce Features: Developed a smooth and intuitive shopping experience with product categorization, sizing guides, and customer-friendly navigation.
  • Mobile-Responsive Design: Ensured the site delivers an optimal experience across all devices, allowing customers to shop effortlessly from their phones, tablets, or desktops.
  • WordPress Integration: Leveraged WordPress for easy content management and product updates, while using custom PHP for enhanced functionality tailored to the client’s needs.
  • HTML & CSS Customization: Created a unique, visually appealing design that aligned with the Medi Athletic Wear brand, combining simplicity and sophistication.

Outcome

The result is a user-friendly, visually engaging eCommerce platform that supports Medi Athletic Wear’s mission of empowering curvaceous women. The site not only provides a seamless shopping experience but also reflects the brand’s values of confidence and inclusivity.

Project Tasks

  • E-Commerce Development

    We developed a robust eCommerce platform using WordPress, integrating custom PHP, HTML, and CSS to deliver a user-friendly and visually appealing online store. The platform supports easy navigation, product browsing, and a seamless checkout process, tailored to the unique needs of the brand and its customers.

  • Mobile-Responsive Design

    Ensured the site is fully responsive, providing an optimal shopping experience on any device. Customers can browse, select, and purchase products seamlessly, whether they are on mobile, tablet, or desktop.

  • Custom Code

    Implemented custom PHP functionalities to enhance the platform’s capabilities, including tailored product filters, dynamic sizing guides, and other features critical to delivering an engaging and personalized shopping experience.

  • Wordpress

    Utilized WordPress as the CMS, allowing the Medi Athletic Wear team to easily manage their inventory, update product details, and add content without needing technical expertise.

  • Digital Consulting

    Provided strategic digital consulting services to guide Medi Athletic Wear in setting up their eCommerce operations. This included advising on user experience best practices, digital marketing strategies, and optimizing their online presence for growth.

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Project Details

Medi Athletic Wear is a clothing and fashion brand startup dedicated to providing supportive, comfortable fitness apparel specifically designed for women with curves.

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Client

  • “Partnering with Xacent Global was an incredible experience. Their team understood our vision and translated it into a beautiful, functional platform that truly represents our brand. From the design to the user experience, Xacent Global helped us create an online presence that empowers our customers and supports our mission. We couldn’t be more pleased with the outcome.”

    Marie Michel

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